Included in TIME Magazine: Best Inventions 2020

INSIDE THE GREATER GOOD

The Greater Good Fresh Brewing Co deliver Fresh Beer. And everyone wants Fresh Beer.

Though we are a young, new company, we spent many years bringing brewing into peoples homes - following a pattern of homebrewing methods meant we were never satisfied - with the products nor the process. Innovation takes time, trials and lessons learned, which taught us how to create an experience that is not only a natural evolution in the history of brewing, but a world first drinking experience.

A taproom in every home seemed impractical, but the notion of a desire for quality beer of choice still remained. That's where the Pinter™ comes in.

Our mission is to make great tasting drinking accessible to as many people as possible and open a new world of Fresh Beer for all.

Years of time, effort and development has gone into precision engineering the Pinter at every level to ensure Fresh Brewing™ is seamless in nature and of unprecedented quality. Using hand crafted recipes direct from our Master Brewer, enjoy incredible Fresh Beer at home.



The Craft Of Fresh Beer

At the heart of our teams passion for making incredible Fresh Beer is our Master Brewer, Evangelos Tsionos. He spearheads our drive for the best possible standard of drinks, testing and refining the combinations of malt and hops for a world-first drinking experience.

"Beer is constantly changing over time, unlike wine, its quality tends to deteriorate as it ages. Reactions that take place due to oxygen and light during storage, leads to compound degradation. As a result, off-flavours are being formed while freshness tends to be minimised."

The challenge was set, to create the best tasting Fresh Beer possible.

His background in years of traditional, globally renowned breweries has given him an unparalleled knowledge of the best practices to fuse the time honoured craft of brewing and the new world of Fresh Beer with the Pinter™.

read the full interview

The Innovation

Revolutionary taste. Revolutionary method.

It took years of research, trialling, ingredient sourcing, precision design, development and the physical assembly of over 350,000 units until the Pinter came to be. As you can imagine, first the Home Brewers said - it can't be done. Then the craft brewers said it can't be done. We spent the next 5 years trying to prove them wrong - and at times, we started to worry that they might have been right. But we were always making progress. 7 years since we first embarked on our journey, we finally have the holy grail of Fresh Beer. And it tastes goooooooood.

Swipe Left At Convention

We now have a cumulative 40 years experience of product development and quality drives everything we do. If it's not going to taste great, then it's back to the drawing board. We have a thousand years of brewing history to pay homage to but taking the next step has meant thinking differently. Everything we have done to this point relies on breaking boundaries.

We've now been recognised in a number of awards and this list is growing all the time. We set out to give people something they didn't know they needed but we hope, very soon, it will be difficult to imagine living without Fresh Beer.

More Than Just Great Beer

Sustainable Innovation

Innovation does not come at a price. Our personal principles as a team mean we champion sustainable innovation through everything we do - from the suppliers we work with, to the tape we close our boxes with. Everything is considered with the planet in mind. This is something that is close to our hearts and inspires us to go to work.

The work we have done at The Greater Good has eclipsed the entire spectrum of innovation done around sustainability over the last 50 years in the beer industry.

The Pinter reduces your packaging by 70% and your CO2 by 50%. That is unprecedented not just in beer, but in almost all industries.

We don't stop there though. By drinking with the Pinter, you’re also supporting a business and wider supply chain with the planet in mind. We aim to be carbon neutral by 2021. Drink well. Do good.