Sustainability for The Greater Good
Throughout conception and development of The Greater Good Fresh Brewing, we knew we had a real chance to deliver the highest quality Fresh Beer whilst eliminating a large percentage of the usual negative impacts production, shipment, and consumption of beer, and some of the negative effects it can have on our environment.
Packaging & Beer Miles
Very often craft beer is imported -, in fact over 1 billion litres a year of beer are brought into this country. The sheer magnitude of emissions caused by shipping these bottles, cans and kegs safely to the UK (sometimes from as far as from the US) means a high carbon footprint. In comparison, shipping the Pinter only once completely offsets its CO2 manufacturing impact. Meaning your Fresh Beer tastes great and feels great too.
This is possible because 10 pints of beer brewed in the traditional sense travels internationally (or even nationally), in large crates and in single use glass or metal. Our Fresh Presses (10 pints worth) are delivered in Pinter Pack Eco-Crates designed to slip neatly through your letterbox. These design efficiencies lead to a reduction in packaging waste of 70% versus any off the shelf beer.
Next, is the production of the Pinter itself. For our warehouse HQ, we have been able to find a provider that solely distributes renewable energy so we now run our entire warehouse and office from this source, which also provides us with 100% carbon neutral gas.
We did face some challenges, however, in the stages of choosing the materials to use. For the production of our Pinter device, nearly all of the pieces are sourced sustainably from nearby locations, so this wasn’t too tricky to reduce our impact on the planet even further.
Like lots of people in the UK, we were under the impression any single use materials were a no go in terms of environmental impact. Initially, we looked into compostable pouches to carry our Fresh Presses, Fresh Brewing Yeast and Pinter Purifier. However at the moment these materials are widely not processed properly and are often just incinerated. We also considered metal and glass, although having a relatively higher recycling rate, require a very intensive process to produce, meaning more energy is needed in the initial stages, and doesn’t off-set the positives of using a recyclable material.
We then arrived at our final choice, plastic. Aware of the problems of the over-use of plastic, we were hesitant initially. However, from our research we found a high grade PET plastic which causes less carbon emissions and is the most widely recycled material (easily at the kerbside) of the choices available to us. Furthermore, we are currently working with our partners to ensure 100% of all the plastic we use in all parts is from already recycled plastic - making us plastic neutral.
Further Beer Miles
Right from the initial production process through to your drinking experience, when it comes to our Pinter and Fresh Presses, we have made gains in our overall impact on the environment. This is a key pillar of our business and we promise to commit to your future. We will continue to prioritise sustainability to achieve our goal of being 100% carbon neutral in 2021.